Generative Art, Visionary Variations
by Celestino Soddu

"Generative art is the Idea realized as genetic code of artificial objects. The generative project is a concept-software that works producing three-dimensional, unique and non-repeatable events. These are possible and manifold expressions of the generating idea identified by the designer as a subjective proposal of a possible world. This Idea /human creative act renders explicit an unpredictable, amazing and endless expansion of human creativity. Computers are simply the tools for its storage in memory and execution. This approach opens a new era in design and industrial production: the challenge of a new "naturalness" of the industrial object as an unrepeatable event, mirror of the uniqueness and unrepeatability of man and nature. Once more man emulates nature, as in the act of making art. Argenia is the term that I have coined for this genetic code which, like DNA in nature, identifies not only an object but a species of objects. Industrial design will no longer be the idea and realization of an object, but the idea of a species of objects and its industrial generation. The three-dimensional models produced using Argenia software, multiple results of the idea, can be directly put to use by industrial manufacturing equipment like numerically controlled machines and robots, which already are the present technologies of industrial production. This "generative and automatic reprogramming device of robots" makes it possible to produce unique objects with the same equipment and with costs comparable to those of objects that are identical; like a printer that can produce pages that are all the same or all different, at precisely the same cost. Designing this artificial genetic code was an exciting operation. "

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